Business Lessons We Can Learn from
Bruce Springsteen and the E Street Band
I’ve seen Bruce Springsteen and the E-Street Band perform a lot – more than some folks and less than others – and plan to see him again. Every time, I come away energized, renewed, optimistic and happy!
The tickets are expensive. But, after my first concert, I have never questioned whether the performance would be worth the price. Why? Because my past experiences have proven that the “product” is always so damn good. Bruce et. al. takes care of his own (the audience) – every single time.
My recent concerts helped me realize organizations can create bonds with their customers, colleagues and employees the same way. How? These three “Bruce-mantras” explain why you should plan to Springsteen your organization.
- Exceed Expectations
Bruce and the ESB give their all – performing 3+ hours every night. Many bands “only” play 90 minutes (if that). There’s never an opening act and the audience always leaves wanting more. Plus, the music is great! This game plan and execution exceed customer expectations.
- Be Flexible and Nimble
One of the band’s trademarks is to play requested songs. I’ve seen Bruce pull six or more signs out of the audience and add them right into the playlist. We all have to be equally knowledgeable and fast-on-our-feet to best serve our stakeholders. This also means we have to be exceptionally prepared.
- It’s All About Your Audience(s)
The band’s mission is to always provide a great entertainment experience. The entire organization is passionate about their craft and cares about its fans. Focusing on our business relationships the same way will increase satisfaction and reduce customer churn.
I’m always looking at the tour schedule to plan when I can see them next. Imagine…spending money today and immediately looking to do it again. From a business perspective, being able to build a connection which results in loyalty, retention, referrals, incremental revenue and customer (personal) satisfaction is invaluable.
You can Springsteen your organization and build outstanding relationships with customers, colleagues, employees and other important stakeholders – but it takes a dedicated focus, strategic business plan and lots of hard work to communicate clearly and effectively. That’s where AbelsComm comes in!