When customers or prospects think of your company, what comes to mind? Do they associate you with quality? Low price? Excellent service? Would they refer you? More importantly, what do you hope they say about you?
What do people need to know about your company? Who are your most important audiences? How do you stand out? Why?
Are you ready to answer questions from a reporter about a problem? Is your only planned response “no comment”? Now what do you do?
Do you have a seasoned business partner at your side to provide balanced feedback? Can you count on that input, counsel and judgment? Are they there when you need them?
Do you have a staffing vacancy in your communications team? Is your communications team overwhelmed by the volume of work?