The Formula for Effective Marketing and Communications.
After all of the ups and downs in business last year, 2017 brings even greater communications challenges to organizations of all types. This is where strategic planning and message clarity earn their keep.
Every business, non-profit and governmental entity needs to solve problems, build awareness and clearly state how they best serve their stakeholders.
As you look at the year ahead, remember these important points:
- Strategic Planning helps overcome barriers, bust through the clutter and increase visibility.
- Be ready to respond to a crisis which could put the organization’s mission and reputation at risk.
Generating and maintaining awareness is harder than ever; whether in advertising, PR, social media, digital/web, community engagement, internal communications etc. While communications materials should differ for each audience, the end-benefits must always be concise and coordinated to have a lasting impact. It all starts with the strategic plan – understanding strengths, prioritizing audiences, developing crisp, clear messaging and implementing the right combination of tactics.
Ready to respond to a crisis? It’s not a question of IF there will be a business-affecting issue, it’s WHEN. Successfully informing employees, shareholders/investors, customers, vendors, the community, elected officials, the media and others takes advance planning and preparation. The measure of an organization is how it responds to a crisis. Is your team prepared?
Our logo says it all: “Strategy. Implementation. Counsel.” When you need to increase awareness and/or solve difficult problems, we help you succeed.