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Abels Communication Company

Strategy Implementation Councel

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Results-Driven Business Strategies, Implementation and Counsel

For 47 years, Richard Abels helped business, nonprofit and governmental entities identify and sharpen strategic advantages and then created clear, concise, results-driven marketing and communications programs which accomplished organizational goals.

Abels’ career-long expertise encompassed:

  • Strategic Marketing Planning
  • Organizational Communications
  • Active and Reactive Media Relations
  • Advertising and Public Relations – traditional, digital and social
  • Crisis Communications Management and Response

Working for national ad agencies and client-side companies prior to forming AbelsComm in 2003, Abels retired in 2021. Today, he provides pro bono counsel and support to non-profit organizations and executives, delivers Meals on Wheels and is an avid year-round outdoor swimmer.

Richard can still be reached at info@AbelsComm.com

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Timeless Tips

  • Who Cares?

    Customers, prospects, investors/donors and community stakeholders don’t care about the inner workings of your organization. What they DO care about is how you meet their needs and/or solve their problems.

  • To Influence or Not Influence...

    If you use influencers, content creators or other spokespeople in online and social media programs, they must communicate in a clear, concise, consistent and coordinated manner for “your’ message to be heard.

From The Archives

Crisis Communications: When. Not If.

October 4, 2016

In every organization, the time will come when an event occurs (or does not occur) which directly – and negatively – could impact customers, employees, financial partners, Board/shareholders/investors, suppliers/vendors, prospects,… Read More...

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