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Abels Communication Company

Strategy Implementation Councel

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Results-Driven Business Strategies, Implementation and Counsel

For 47 years, Richard Abels helped business, nonprofit and governmental entities identify and sharpen strategic advantages and then created clear, concise, results-driven marketing and communications programs which accomplished organizational goals.

Abels’ career-long expertise encompassed:

  • Strategic Marketing Planning
  • Organizational Communications
  • Active and Reactive Media Relations
  • Advertising and Public Relations – traditional, digital and social
  • Crisis Communications Management and Response

Working for national ad agencies and client-side companies prior to forming AbelsComm in 2003, Abels retired in 2021. Today, he provides pro bono counsel and support to non-profit organizations and executives, delivers Meals on Wheels and is an avid year-round outdoor swimmer.

Richard can still be reached at info@AbelsComm.com

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Timeless Tips

  • Announcing a Cost Increase

    When raising rates, thank your customers, say why increase is needed and then state the new $$. The “thanks” part is the most important. 

  • Judge and Jury

    An organization is viewed - and judged - by customers, prospects, investors, employees and others by how well it deals with a business-affecting crisis. Always be ready to respond with clear, concise actions and communications.

From The Archives

Communicating From Behind the Mask

May 18, 2020

As Covid stays with us, here are concepts to remember when you are communicating in the  weeks and months ahead. • Communicating in a crisis needs to be more “concentrated”… Read More...

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