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Abels Communication Company

Strategy Implementation Councel

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Results-Driven Business Strategies, Implementation and Counsel

For 47 years, Richard Abels helped business, nonprofit and governmental entities identify and sharpen strategic advantages and then created clear, concise, results-driven marketing and communications programs which accomplished organizational goals.

Abels’ career-long expertise encompassed:

  • Strategic Marketing Planning
  • Organizational Communications
  • Active and Reactive Media Relations
  • Advertising and Public Relations – traditional, digital and social
  • Crisis Communications Management and Response

Working for national ad agencies and client-side companies prior to forming AbelsComm in 2003, Abels retired in 2021. Today, he provides pro bono counsel and support to non-profit organizations and executives, delivers Meals on Wheels and is an avid year-round outdoor swimmer.

Richard can still be reached at info@AbelsComm.com

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Timeless Tips

  • Announcing a Cost Increase

    When raising rates, thank your customers, say why increase is needed and then state the new $$. The “thanks” part is the most important. 

  • What Stakeholders Care About

    Focus your communications on stakeholders’ needs by always reinforcing how your products/services solve their problems, overcome hurdles and improve personal and/or business situations.

From The Archives

Why a “Rabbit” Should Be the First Step in Your Marketing Program

November 12, 2015

My Gramps always asked “Do you know how to make Rabbit stew? Step #1 - get a rabbit.” As a kid, I thought that was funny. I quickly learned “rabbit”… Read More...

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