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Abels Communication Company

Strategy Implementation Councel

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Results-Driven Business Strategies, Implementation and Counsel

For 47 years, Richard Abels helped business, nonprofit and governmental entities identify and sharpen strategic advantages and then created clear, concise, results-driven marketing and communications programs which accomplished organizational goals.

Abels’ career-long expertise encompassed:

  • Strategic Marketing Planning
  • Organizational Communications
  • Active and Reactive Media Relations
  • Advertising and Public Relations – traditional, digital and social
  • Crisis Communications Management and Response

Working for national ad agencies and client-side companies prior to forming AbelsComm in 2003, Abels retired in 2021. Today, he provides pro bono counsel and support to non-profit organizations and executives, delivers Meals on Wheels and is an avid year-round outdoor swimmer.

Richard can still be reached at info@AbelsComm.com

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Timeless Tips

  • Putting Together Your Crisis Team

    Every crisis management team should include the CEO and heads of Operations, Communications, Legal, HR, Technical and the Board of Directors' chair.

  • Who Defines What?

    The term “leader” is not a self-proclaimed title. It is a descriptor bestowed on an individual by others.

From The Archives

Your Strategic Marketing Plan: Setting the Course to Achieving Goals

March 19, 2016

Today, I’m delving into why it’s critical to have a strategic marketing plan in place before creating specific activities. After all, implementing a marketing communications program without having a strategic… Read More...

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