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Abels Communication Company

Strategy Implementation Councel

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Results-Driven Business Strategies, Implementation and Counsel

For 47 years, Richard Abels helped business, nonprofit and governmental entities identify and sharpen strategic advantages and then created clear, concise, results-driven marketing and communications programs which accomplished organizational goals.

Abels’ career-long expertise encompassed:

  • Strategic Marketing Planning
  • Organizational Communications
  • Active and Reactive Media Relations
  • Advertising and Public Relations – traditional, digital and social
  • Crisis Communications Management and Response

Working for national ad agencies and client-side companies prior to forming AbelsComm in 2003, Abels retired in 2021. Today, he provides pro bono counsel and support to non-profit organizations and executives, delivers Meals on Wheels and is an avid year-round outdoor swimmer.

Richard can still be reached at info@AbelsComm.com

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Timeless Tips

  • Always Highlight Your Benefits

    With consumer/customer scrutiny at an all-time high, be sure to highlight and reinforce your product/service benefits in all interactions and communiqués.

  • Keep It Positive

    Always keep things positive by reinforcing your organization’s strengths and explaining how stakeholders benefit from your efforts. Don’t trash the competition. Stay professional.

From The Archives

Communications During the Time of COVID

April 8, 2020

These communications “musts” for EVERY organization are more important than ever: • Clear • Concise • Consistent • Coordinated And don’t forget Accurate, Truthful and Frequent! ‘Nuff Said! Read More...

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