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Richard Abels

Meals on Wheels Volunteers Step Up to Serve Community

January 31, 2022 by Richard Abels

People’s need for at least “one hot meal a day” drives businessman to volunteer

Waiting list for Meals on Wheels program is

long, need for volunteers great

By JUDITH KOHLER | jkohler@denverpost.com | The Denver Post

PUBLISHED: January 31, 2022 at 6:00 a.m. | UPDATED: January 31, 2022 at 7:06 a.m.

The greeting that Richard Abels got when Lafayette Willis came to the door is part of his “payment” as a volunteer for the Meals on Wheels program.

Willis, standing in the door of his home in Denver’s Park Hill neighborhood, said he’s been getting the daily hot meals for a little while.

“And he’s real good at bringing them. I appreciate him so much,” said Willis, motioning toward Abels. “He always greets me with a smiling face.”

“Underneath the mask,” Abels said.

Hyoung Chang, The Denver Post

 Meals on Wheels volunteer Richard Abels, 70, poses for a portrait at Montview Boulevard Presbyterian Church in Denver on Thursday, January 20, 2022.

For the past two years, just before the coronavirus pandemic hit, Abels signed up to help with the Volunteers of America Colorado program. The organization prepares and delivers an average of 600,000 meals a year out of its kitchen at its headquarters in the Five Points neighborhood.

From 500 to 600 hot meals are delivered each weekday and about 750 boxes with a five-day supply of frozen meals are delivered each week to people who are homebound.

Abels and other volunteers provide the people power to ensure that those who aren’t able to go shopping or fix their own meals don’t go without food.

“All of these clients for the most part, they don’t get out, they don’t have mobility. This is their one hot meal a day,” Abels said.

After being in the corporate world and running his own communications consulting business, Abels was looking for a way to contribute that was “very on the ground, really grassroots.”

“I had known about Volunteers of America and Meals on Wheels and I saw something one day that said they were looking for drivers and I sort of put that in the back of my head,” Abels said.

He figures some days he’s one of the few people the clients see.

“What better thing to do than to help people out who are really in a situation,” he said.

The 70-year-old Abels, who moved to Denver from Chicago 43 years ago, worked a little bit in the VOA kitchen where the food is prepared but likes delivering the meals better.

“I like the interaction with the people even if it’s just, ‘Hi how are you, it’s good to see you. You doing OK today?’”

Abels has gotten to know his clients. In some cases, he knocks on the door to let them know their food has arrived and waves to them. Other clients ask him to put the food in the freezer for them. If it snows, he has asked clients if they want him to shovel their walk.

Hyoung Chang, The Denver Post

Meals on Wheels volunteer Richard Abels, 70, hands boxed food to George Nelson in Denver

Abels also fills in when other drivers can’t make it, said Natalie Gill, a marketing program manager at VOA. A total of about 150 people drive the coolers and boxes to central drop-off points and pick up the food to take to individual homes.

“There’s a pretty long wait list right now with certain areas with Meals on Wheels because we don’t have the volunteers. We’re always in need of Meals on Wheels volunteers,” Gill said.

Roughly 130 people are currently on a waiting list to receive the meals. Clients must be 60 or older and live within the seven-county delivery area. There is no set cost for the meals and people pay what they can or nothing.

Abels started out driving a route on Thursdays and added two contiguous routes on Fridays. Gill said Abels is willing to take extra shifts and fill in when other volunteers cancel at the last minute.

“That’s huge for us because things come up and we get a lot of cancellations,” Gill said. “Sometimes staff members need to fill in or you just kind of have to figure it out as you go.”

Program managers said Abels goes above and beyond and his “connection to the clients always shines through,” she added.

Hyoung Chang, The Denver Post

Being a Meals on Wheels driver is one of the safer ways to volunteer during the pandemic, Gill said. “You’re alone in your car, delivering meals to the client’s door.”

When he started making deliveries, Abels equipped himself with gloves, masks and hand sanitizer. On a recent delivery day, he pulled into the parking lot of a neighborhood church to pick up the boxes and coolers full of food for the people on his route.

Abels pulled out the lists that match people’s names with the food they get. Some clients get just two hot meals a week. People are provided with emergency boxes with frozen or nonperishable food in case of bad weather.

“On Fridays, in addition to the hot meal we deliver a two-day frozen box so that they have a meal Saturday and Sunday,” Abels said.

Hundreds of people keep the wheels rolling for the program, Abels added. They include the cooks, people who box the food, the drivers and companies that donate the coolers and other items.

“The need is, sadly, way too great. You can do a little part and it’s real,” Abels said. “I would say that for a really small investment in time, and it could be as little as two hours a week or even two hours a month, the reward that you get is far bigger.”

For more information about Meals on Wheels, call 303-294-0111.

NOMINATE A NEIGHBOR FOR FOCUS ON THE COMMUNITY

This story is part of a project highlighting the many unique individuals across Colorado.

Do you know someone we should know? Tell us about your neighbor, friend or family member who has a story Colorado should hear.

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Time Flies

April 20, 2021 by Richard Abels

For the past forty-seven years, I have been privileged to work in marketing. To me, it has always been the world’s most exciting industry; embodying all of the activities critical to organizational success: strategic planning, product development, messaging, audience development, advertising, corporate communications, public affairs, research, customer acquisition & retention and crisis management.

I got my start in business dusting chairs and tables at Star Chrome, our family’s furniture store. After earning my Marketing degree at Penn State in 1973, I:

  • Worked as a marketing research analyst on Chicago’s legendary Magnificent Mile
  • Transitioned into account management roles at large national advertising agencies in Chicago and Denver
  • Shifted to the client side to lead marketing programs for video/film production, real estate and wireless technology companies
  • And, in 2003, formed Abels Communication Company to provide C-level strategic planning, implementation and counsel to build brands and solve a wide variety of organizational challenges

Through it all, I have been honored to help business, non-profit and government entities successfully market themselves and communicate in a clear, concise manner.

Now, as I step away from day-to-day business operations at AbelsComm, I want to recognize and THANK the following organizations and people who had a positive impact on my career.

To my employers – Nat’l Association of Realtors (IREM), Albert J. Rosenthal & Company, Tatham Laird & Kudner, Tracy Locke (Point Communications), Telemation, Y&R (Marsteller), Stroh Ranch Development and McCaw Cellular One/AT&T Wireless – for the opportunity to be a part of the team.

To my managers and supervisors – Gerry Abels; Chuck Achilles; Al Rosenthal, Sy Dordick and Joey Forman; Don Grasse and Pete Petray; Joe Ing; Mike Theis; Jim Reiners; David Agnew; Bob Johnson, Mike Sims, Kim Whitehead and Jane O’Donaghue – for helping me grow professionally.

To my colleagues and business community members – Gerry Linda, Keith Bennett, Tom Clark, Maria Garcia Berry, Sharon Linhart, Cindy Larsen Parsons, Craig Goudy, Mary Ireland, Terry Barnhart, Al & Sherryll Kraizer, Todd Wilson, former AT&T Wireless teams across the country and so many more – for being able to learn from each and every one.

To AbelsComm’s clients – along with the professionals, resources and civic relationships I have long valued – for the confidence placed in me.

To my family for its ongoing support while accepting and putting up with my one or two idiosyncrasies 😉

To the metro Denver community for the vision, collaborative spirit, unified commitment and willingness to welcome new people and ideas into this wonderful region. Denver is my home and has been since 1979 and I am proud to have been involved in some of the area’s most exciting and important initiatives.

Thanks!

Managing Change in a Warp Speed World

July 14, 2020 by Richard Abels

We are in a time of intense change – with the Covid pandemic, Black Lives Matter, the economy, education, food, housing and other factors causing tremendous societal upheaval.

Studies show that organizations which adroitly change with the times are more likely to succeed. And disciplined communications are always at the core of their activities.

As you plan for the next six to 18 months, please consider the following recommendations when creating communications materials for your company, non-profit or governmental entity.

  • Many organizations are announcing what they are going to do to respond to racism. Their actions will be extremely important. However, stop talking (and promoting) what you are GOING to do and start DOING it. #StopTalkingStartDoing
  • Every communications program has to be more than just words. It must reflect the actions which went before and come after. Align materials with activities, values and conduct.
  • In this “new-normal” world, communicating change in a clear, concise, consistent and coordinated manner is the most important activity to ensure future success.
  • Concentrate only on a few key points in each communiqué so the audience can best absorb the information. Too much copy means key points will get lost in the clutter.
  • Keep messaging short, focused and on point while increasing communications frequency.

Dealing with change is always hard. And communicating during this massive disruption is even harder. By adhering to these concepts, organizations can more effectively address stakeholders’ needs and help audiences better understand how its products or services benefit them.

Communicating From Behind the Mask

May 18, 2020 by Richard Abels

As Covid stays with us, here are concepts to remember when you are communicating in the  weeks and months ahead.

• Communicating in a crisis needs to be more “concentrated” than normal. Messages have to be direct, clearly written, easy to understand, short and focused only on the most important issues for the short term.

• In business, there is rarely a clear line between caution and  over-reacting. Therefore, it’s better to choose “conservatively safe” instead of ”sure hope it doesn’t get worse”. Spell out how your  actions now will keep things from getting out of control later.

• In order to cut through all of the noise, materials must directly address STAKEHOLDER NEEDS. Do not just recite what the organization knows about itself. It’s about the audience(s); not about you.

Regardless of how you are communicating, be sure to always emphasize that employee and customer safety comes first as we move forward – and mean it.

Communications During the Time of COVID

April 8, 2020 by Richard Abels

These communications “musts” for EVERY organization are more important than ever:
• Clear
• Concise
• Consistent
• Coordinated

And don’t forget Accurate, Truthful and Frequent!

‘Nuff Said!

Marketing Comms Potpourri for $2000, Alex

February 10, 2020 by Richard Abels

Tipping our hat to “JEOPARDY!”, here are time-proven “Questions” to create and implement effective marketing & communications plans, programs and activities.

  • Clue: This happens when you don’t Promote your business. “Question”: What is Absolutely Nothing!
  • Clue: Starting a marketing campaign without ____ is akin to building a house without architectural drawings. “Question”: What is A Strategic Plan?
  • Clue: This identifies the audience(s) you need to reach, what you want to say and the information they NEED to know about your organization. “Question”: What is a Unified Communications Matrix?
  • Clue: This aligns stakeholders’ needs in a clear, concise, consistent and coordinated manner throughout the organization. “Question”: What is Messaging?
  • Clue: These help you stand out from competition and solve client problems. “Question”: What are your Unique Qualities?
  • Clue: Every company has this many Key Audiences. “Question”: What is More Than It Thinks?
  • Clue: _____ is more important than gaining new customers. “Question”: What is Keeping Current Customers (a.k.a. Retention)?
  • Clue: These may be good to publicize community events/emergencies or appointment reminders. However, potential customers strongly reject them as a sales tool. “Question”: What are Robocalls?
  • Clue: ____ is how to deal with Questions Your Organization Never Wants to Get Asked. “Question”: What is Planning Ahead by Crafting Potential Responses to the Tough Issues? (BTW, never say “no comment.”)
  • Clue: This occurs when you Identify in Advance What Can Go Wrong and have a plan to respond when it does. “Question”: What is Successful Crisis Management?
  • Clue: Appropriate response to a customer saying “thank you.” “Question”: What is “You’re Welcome?”

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Post Archive

  • Meals on Wheels Volunteers Step Up to Serve Community
  • Time Flies
  • Managing Change in a Warp Speed World
  • Communicating From Behind the Mask
  • Communications During the Time of COVID
  • Marketing Comms Potpourri for $2000, Alex
  • Our Five Pillars of Effective Marketing
  • New Marketing Rules for 2019
  • Green Chile Peppers Should Drive Your Marketing
  • Making Your Own Video Podcasts? Read This!
  • New Customers Are Not Only Target Audience
  • Effective Messaging Drives Marketing Success
  • AbelsComm’s Four Messaging Cs Help You Stand Out
  • Social Media: Is It A Strategy or a Tactic?
  • Here’s Why You Should Plan to Springsteen Your Organization
  • Planning + Clarity = Success
  • Crisis Communications: When. Not If.
  • Your Audiences Drive the Message
  • Your Strategic Marketing Plan: Setting the Course to Achieving Goals
  • Why a “Rabbit” Should Be the First Step in Your Marketing Program

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