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AT&T/Cingular Wireless

AT&T’s Wireless Divisions Tap AbelsComm — Twice!
Cingular Benefits from Interim Communications Leadership

SITUATION
When the former AT&T Wireless became Cingular, AbelsComm was retained to provide media relations activities to introduce the Cingular brand and its new CEO to the media throughout the region. A few years later, AbelsComm was retained for a seven-month period to provide part-time communications and media relations leadership, including orchestrating a major press conference for a new customer care facility.

ACTION

  • Media relations — Press releases, briefings, advisories, talking points, media pitching and response, follow-up and support 
  • Media training/preparation for executive leadership, including potential Q&A 
  • Press conference events for brand transition and customer care center opening 
  • Scripts/agendas and executive remarks for all press events and briefings 
  • Planning/counsel for quarterly operations reviews and sales activities

RESULTS

  • Numerous TV and newspaper stories throughout Colorado, Utah and Idaho
    Denver Post 
    Rocky Mountain News
    Pueblo Chieftain #1
    Pueblo Chieftain #2 
  • Enhanced messages and materials for sales and store representatives
  • One-on-one media interviews with key business reporters
  • Seamless coordinnation with national communications executives
  • Sharpened marketing messages, presentations and collateral materials

CONCLUSION
In the absence of a full-time staff member, Cingular utilized AbelsComm to maintain strong public/media relations activities in an industry engaged in constant change. While this support was only part-time, the results were comparable with (or exceeded) full-time staff members.

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