As your organization tackles new or ongoing marketing, messaging, communications, outreach and retention initiatives this year, here are some important facts to remember.
Content Reigns Over Format
Social, digital and mobile platforms are surpassing some traditional media in “eyeballs”. However, don’t knee-jerk your marketing to focus only on social. Successful organizations first prioritize audiences, develop core messaging and then determine the best tactics to meet their objectives.
Weak Messaging and Clutter Destroy Awareness and Response
When messaging is vague, too complex and sporadic, stakeholders can’t comprehend what you are trying to say. Clear, concise, consistent and coordinated language cuts through the clutter and helps all of your marketing efforts get heard.
Explain How You Help Solve a Stakeholder Problem
Messaging and copy have to address the audience’s needs. Don’t just list your own virtues; inform each audience how you help them succeed.
Three-year Shelf Life
If it’s been three or more years since a marketing communications audit was conducted, your materials are no longer optimized for today’s marketplace.
Next Steps
Success starts with knowing where you are today and where you need to go tomorrow. Give us a call to get the ball rolling with a comprehensive evaluation of your current marketing program as well as revisiting goals, messaging, opportunities and tactics. You’ll be glad you did.
Richard Abels
Abels Communication Company
(303) 779-6292
January 2018