• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Abels Communication Company

Strategy Implementation Councel

  • Back to Home

Planning + Clarity = Success

January 24, 2017 by Richard Abels

The Formula for Effective Marketing and Communications.

After all of the ups and downs in business last year, 2017 brings even greater communications challenges to organizations of all types. This is where strategic planning and message clarity earn their keep.

Every business, non-profit and governmental entity needs to solve problems, build awareness and clearly state how they best serve their stakeholders.

As you look at the year ahead, remember these important points:

  1. Strategic Planning helps overcome barriers, bust through the clutter and increase visibility.
  2. Be ready to respond to a crisis which could put the organization’s mission and reputation at risk.

Generating and maintaining awareness is harder than ever; whether in advertising, PR, social media, digital/web, community engagement, internal communications etc. While communications materials should differ for each audience, the end-benefits must always be concise and coordinated to have a lasting impact. It all starts with the strategic plan – understanding strengths, prioritizing audiences, developing crisp, clear messaging and implementing the right combination of tactics.

Ready to respond to a crisis? It’s not a question of IF there will be a business-affecting issue, it’s WHEN. Successfully informing employees, shareholders/investors, customers, vendors, the community, elected officials, the media and others takes advance planning and preparation. The measure of an organization is how it responds to a crisis. Is your team prepared?

Our logo says it all: “Strategy. Implementation. Counsel.” When you need to increase awareness and/or solve difficult problems, we help you succeed.

Richard Abels

Primary Sidebar

Post Archive

  • Meals on Wheels Volunteers Step Up to Serve Community
  • Time Flies
  • Managing Change in a Warp Speed World
  • Communicating From Behind the Mask
  • Communications During the Time of COVID
  • Marketing Comms Potpourri for $2000, Alex
  • Our Five Pillars of Effective Marketing
  • New Marketing Rules for 2019
  • Green Chile Peppers Should Drive Your Marketing
  • Making Your Own Video Podcasts? Read This!
  • New Customers Are Not Only Target Audience
  • Effective Messaging Drives Marketing Success
  • AbelsComm’s Four Messaging Cs Help You Stand Out
  • Social Media: Is It A Strategy or a Tactic?
  • Here’s Why You Should Plan to Springsteen Your Organization
  • Planning + Clarity = Success
  • Crisis Communications: When. Not If.
  • Your Audiences Drive the Message
  • Your Strategic Marketing Plan: Setting the Course to Achieving Goals
  • Why a “Rabbit” Should Be the First Step in Your Marketing Program

Footer

Follow Us

  • Email
  • LinkedIn
© 2025 Abels Communication Company