• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Abels Communication Company

Strategy Implementation Councel

  • Back to Home

Metropolitan State Univeristy of Denver

Print and Broadcast Stories Result From AbelsComm’s Media Relations Efforts

SITUATION
Abels Communication Company has been retained by MSU Denver (formerly Metro State College) for several years to generate print and broadcast media coverage for its Schools of Arts and Letters, Business as well as other important programs and announcements.

ACTION

  • Work with staff and faculty to identify and develop numerous stories
  • Media relations development and recommendations
  • Messaging, positioning, press releases, advisories and briefs
  • Media preparation/training for faculty spokespeople
  • Fact sheets and other supporting materials

RESULTS

  • President Contract Renewal and 2013/14 Tuition Increase
    Press Announcement
    Follow-up activities generated multiple print and broadcast placements.
  • Rachel B. Noel Visiting Professor Program
    9NEWS (KUSA-TV) — (2.5 minutes)
    Denver Post — Denver & the West section on Wednesday
    Denver Post — Arts & Culture section on Sunday
    Denver Business Journal — Article in print and two electronic editions
  • Science Professor is Bedbug Expert
    CBS4 (KCNC-TV) — reported on bedbugs in very unusual places — (2.5 minutes)
  • Richard Castro Visiting Professor Program
    9NEWS (KUSA-TV) — Visiting Professor D. Montoya — (3.5 minutes)
    Denver Post — half-page article
  • Professors Delve Into Body Art in the Workplace
    Denver Business Journal — full-page article
  • December Commencement Ceremony
    9News (KUSA-TV) — One Student’s Journey from Nigeria — (2.5 minutes)
    9News (KUSA-TV) — Metro State Grads Face Tough Job Market — (2.25 minutes)
  • Marketing Professor Critiques Super Bowl TV Spots
    Denver Post — Metro State marketing professor reviews best and worst ads
  • Miscellaneous
    Stories on YourHub.com, Viva Colorado (Spanish), and in social media

Primary Sidebar

Post Archive

  • Meals on Wheels Volunteers Step Up to Serve Community
  • Time Flies
  • Managing Change in a Warp Speed World
  • Communicating From Behind the Mask
  • Communications During the Time of COVID
  • Marketing Comms Potpourri for $2000, Alex
  • Our Five Pillars of Effective Marketing
  • New Marketing Rules for 2019
  • Green Chile Peppers Should Drive Your Marketing
  • Making Your Own Video Podcasts? Read This!
  • New Customers Are Not Only Target Audience
  • Effective Messaging Drives Marketing Success
  • AbelsComm’s Four Messaging Cs Help You Stand Out
  • Social Media: Is It A Strategy or a Tactic?
  • Here’s Why You Should Plan to Springsteen Your Organization
  • Planning + Clarity = Success
  • Crisis Communications: When. Not If.
  • Your Audiences Drive the Message
  • Your Strategic Marketing Plan: Setting the Course to Achieving Goals
  • Why a “Rabbit” Should Be the First Step in Your Marketing Program

Footer

Follow Us

  • Email
  • LinkedIn
© 2025 Abels Communication Company