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« Clients and Results
RESULTS BRIEF
Metropolitan State College of Denver
Print and Broadcast Stories Result From AbelsComm's Media Relations Efforts
SITUATION
Abels Communication Company was retained by Metropolitan State College of Denver to generate print and broadcast media coverage for the college's Schools of Arts and Letters, Business as well as Visiting Professor programs.
ACTION
AbelsComm worked with staff and faculty to identify and develop numerous stories featuring programs of interest to metro area viewers/readers.
- Media development and recommendations
- Messaging, positioning, press releases, advisories and briefs
- Contact with reporters and editors
- Media training for faculty spokespeople
- Fact sheets and other supporting materials
RESULTS
- Rachel B. Noel Visiting Professor (2012)
9NEWS (KUSA-TV) — (2.5 minutes)
Denver Post — Denver & the West section on Wednesday February 15
Denver Post — Arts & Culture section on Sunday February 19
Denver Business Journal — Article
- Science Professor is Bedbug Expert
CBS4 (KCNC-TV) — reported on bedbugs in very unusual places — (2.5 minutes)
- Richard Castro Visiting Professor(2009)
9NEWS (KUSA-TV) — Visiting Professor D. Montoya — (3.5 minutes)
Denver Post — half-page article in Denver and The West section
- Professors Delve Into Body Art (tattoos and piercings) in the Workplace
Denver Business Journal — full-page article
Denver Business Journal — Poll
Denver Business Journal — Article re: Poll
7News (KMGH) — (2 minutes)
- Commencement Ceremony (December 2009)
9News (KUSA-TV) — One Student's Journey from Nigeria — (2.5 minutes)
9News (KUSA-TV) — Metro State Grads Face Tough Job Market — (2.25 minutes)
- Marketing Professor Critiques Super Bowl TV Spots
Denver Post — Metro State marketing professor reviews best and worst ads
- Miscellaneous
stories on YourHub.com, Viva Colorado (Spanish), and in social media.
CONCLUSION
In a very short period of time, AbelsComm generated a wide array of print and broadcast stories which showcased Metro State's programs and accomplishments in business, arts and letters, science and student achievement. |
(303) 779-6292 | info@AbelsComm.com